The Vista Files: Auditing the “Sign-Up” Framework

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It could be you, but probably won't be. In my experience, when a new platform asks for your data in exchange for "being heard," it’s worth checking the blueprint of the machine you're feeding. I’ve been digging into the launch of Vista Music—the new label fronted by Thom Rylance of The Lottery Winners (the friendly … Continue reading The Vista Files: Auditing the “Sign-Up” Framework

How to Fleece Fans and Win a Vanity Trophy

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The KLF once released a book about it: The Manual (How to Have a Number One the Easy Way). It was a step-by-step guide on how to hijack the charts with no money and no musical skills. It worked. Now, it seems our favorite new bands—the ones who have scaled the uppermost positions in the … Continue reading How to Fleece Fans and Win a Vanity Trophy

Why Average is just Small Talk (And the Death of the Parka pantomime)

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I once called a band called Small Talk 'average.' The sky fell in. I got piled on by fans who had cosied up to celebrity endorsements rather than actual songwriting. I told them they’d regret charging £15 a pop to see them with no real fanbase, and I was right. Where are they now? We’ve … Continue reading Why Average is just Small Talk (And the Death of the Parka pantomime)